Hello Ned!

This is not an ad campaign.
The goal is not more tourists.

Where am I?

If you are here, you are likely looking for more information on the Town of Nederland’s ongoing visual identity and rebranding initiative. Maybe with questions. Maybe to sign up for a focus group.

Either way, you are in the right place. If not, good luck out there in the wilds of the internet.

What is this?

Nederland is hosting listening sessions alongside local creative agency Godot Communications as part of our visual rebranding initiative. This was largely paid for by the state to better position Nederland in the public eye while addressing local concerns around tourism.

How you can find us?

We are hosting multiple focus groups in various locations around the town (with virtual options as well) to find out how Nederland sees itself. Please sign up below!

Who do we want to meet?

We’re looking to hear from a wide cross section of Ned residents, from folks who have been here for decades to people who just arrived.

The nature of the focus groups will be fairly informal but with enough structure to be certain that we are getting what we need in terms of input and that you have the forum to share your vision.

Why are we doing this?

To position Nederland as the genuine, funky, charming, wild mountain town that you are and will always be. We can’t control the traffic, but we can help position Nederland as a genuine mountain town worthy of respect and proud of its place in the Front Range.

Some key understandings (to be continued)

  • This effort is about happier residents, and more respectful visitors… not more tourists.
  • We’re working to capture the heart of Nederland, centering its residents and small businesses.
  • This is a chance to look inward, to create a sense of self for our community to rally around.
  • This brand should reflect Nederland, not who the world wants us to be.

Phase 2 :: Sign-ups are live and craving your participation!

These sessions will all take place in Nederland’s Community Center. While we loved our F&B tour of Nederland, these sessions are more formal and technology dependent. Just as engaging, though, we hope.

Questions + Contact

If you have any difficulties signing up with the links below or details around the focus groups (locations, times, etc.), please email [email protected]

For other questions, please email [email protected]