It rhymes with hello.
For the handful of you who frequently visit our website—whether out of unrequited love, professional curiosity, a lingering grudge, or all three—you may have noticed that Godot has refocused. Or, rather, we’ve evolved our messaging to be more reflective of what we’ve always been as an organization.
Here are some of the changes. It’s up to you if you want to call it a rebrand. Just don’t call it a comeback.
First, the domain: We are now found at godotcreative.com instead of Godot Communications (the old email still works, though). There were a few reasons: It’s shorter. We’ve always gone by “Godot.” The rest is just unique domain stuff. Most importantly, it’s a more accurate reflection of the work we are doing and have done for decades.
Second, the approach: The pandemic was rough for us. We are still operating at about 60% capacity. But the work is better than anything we have ever done because the team is simply better today than five years ago, and we are actively growing. The pandemic forced us to explore spaces we wouldn’t have thought of before. Our methodology changed by nature of being virtual, lean, and in unknown territory. We’ve embraced a certain autonomy and trust as a team, running what we are calling a mid-weight model. And all of this is additive. We can still produce an ad campaign just fine—in fact, probably better because of these added facets.
Third, the definition: You are probably reading this to figure out who exactly Godot is today, whether you are meeting us for the first time or checking in on us after a few years away. We have officially embraced the weight of being a Creative Consultancy. In certain rooms, Creative Agency works as well, but there are some differentiators around approach, accountability, and how early we can start working with a problem or an idea.
In about a week, our own Makenzie Davis is being honored as a creative leader in Northern Colorado. Part of our presentation is focused on how different types of creatives (fine artists, musicians, performers, chefs, etc.) can work and add tremendous value to other spaces. Creatives are leaders, organizers, builders. The problems we face as a world are 90% human and 10% mechanical. We want our seats back. Banging that drum!
To do that, we are going to frame “what we do” using Simon Sinek’s Golden Circle. This framework focuses on three core questions:
- Why: What’s your purpose, cause, or belief?
- How: What’s your unique process or approach?
- What: What products, services, or solutions do you deliver?
If you’re a consultant rolling your eyes right now, consider how interesting it was before you heard it a dozen times. In this context, it serves the narrative well and highlights just how much overlap there is between the skillset of a creative and more traditional roles in organizations.
Why We Exist
Godot exists to address complex challenges through the lens of design, technology, strategy, and behavior. We listen with intent to build things with impact—creating meaningful connections and delivering solutions that drive growth, resilience, and transformation for organizations and communities.
How We are Effective
Expansive View of Creative:
Our diverse team brings a wide range of perspectives, skills, and experiences to every project. Clients value this lens because it leads to more inclusive, impactful outcomes that empower them to connect authentically with their audiences.
Meaningful Lived Experience:
Our experience brings clients confidence, reliability, and innovative thinking grounded in proven practices. It gives them the freedom to take bigger risks, make more noise, and innovate.
Proud Zealots:
We push for work that’s not just functional but exceptional—creative solutions that spark pride, enthusiasm, and advocacy.
A Consultancy’s Toolbox:
With expertise spanning multiple disciplines, we offer cohesive, consistent solutions without needing to rebuild relationships at every step.
What We Do
Strategy:
Defining the framework, systems, and direction needed to guide organizations toward success. This includes leadership development, structural planning, and strategies to align the organization’s vision with actionable goals and measurable outcomes.
Identity:
Shaping how an organization or brand is perceived by defining its core personality, voice, and visual representation. This includes creating elements like logos and taglines that reflect the essence of the brand while building assets that ensure consistency across all platforms.
Management:
Creating and sustaining systems that allow organizations to operate efficiently, evolve with changing demands, and deliver long-term success. This involves deliberate planning, implementing tools, and developing training to ensure alignment and accountability at all levels.
Experience:
Crafting interactions that leave a lasting impression by ensuring every engagement with the brand is meaningful, authentic, and aligned with its goals. This includes developing products, refining the environment, and building campaigns that resonate with audiences while maintaining quality and impact.
The obvious mechanics
In this visual, understand that every “What” has another layer—it’s baked in. If you design interactive training, of course you can code. If you create a visual identity, of course you understand typography, layout, and how it all works in the real world. If you are serving as a strategic consultant, of course you understand human and organizational dynamics.
This is what defines a true creative consultancy. The deeper, mechanical layer isn’t a bonus—it’s the baseline. It’s the part that makes the rest look effortless, even though it’s anything but. And the beauty of being an agency rather than an individual is that we can bring in specific experts with specific skillsets to elevate every layer, ensuring that the solution is as sound as it is visionary.
