This wasn’t really about straight people.

Funded by the CDC, Save the Straight People was a full-spectrum vaccine campaign built around an uncomfortable truth: LGBTQ+ communities were getting vaccinated earlier, more consistently, and with higher trust in science than their straight peers. So rather than scolding the hesitant, we took a different route—celebrating those who showed up first.

The result was a praise campaign that used satire and affection to say what the data already told us: queer folks were leading the way. The message? “You’ve done your part. Now it’s time to save the straight people.”

It caught fire. The campaign approached $0.10 per click before reaching saturation on Facebook, and engagement metrics spiked across every platform we touched. It was playful, pointed, and disarming—and precisely because it was framed with joy, it earned real attention.

We weren’t targeting straight people. We were holding up a mirror. 

This was public health wrapped in wit. It worked. And it still makes us laugh. It was also banned from most major internet advertising platforms for impersonating a charity.

Except Grindr.

We maintain this site on our own dime out of spite. Visit www.savethestraightpeople.org to exorcise some demons. It’s about a 4 on the NSFW scale.