Across more than 15 years and 37,000 hours of partnership, we worked with Hyatt to help define and elevate one of the most important audiences any company has: its own people.

While Hyatt is known globally as a hospitality leader, much of its long-term success depends on how well its internal teams understand, represent, and carry forward the brand itself. We approached Hyatt’s workforce not just as employees, but as a distinct audience segment — with its own needs, expectations, and cultural drivers.

Working directly with Hyatt leadership, we built internal branding platforms that created genuine connection across operations, sales, revenue management, leadership development, and customer service. That included decentralized marketing support to help field teams translate Hyatt’s brand into localized, on-property activations while staying aligned with global standards.

We also led the design and creative execution for major internal events such as KickStart (formerly iLead), Hyatt’s flagship global sales and leadership event, providing full-scale branding, communications, and production support for nearly a thousand participants each year.

Throughout, the focus remained on clarity, culture, and consistency. We crafted internal campaigns that supported adoption of Hyatt’s evolving systems, encouraged engagement across more than 90,000 employees, and helped position Hyatt’s workforce as one of its strongest brand assets.

Note :: In most cases, we designed the program behind these brands and posters. You can read more about our consulting and systems design work with Hyatt here.

Or more about our B2B and PR work here.