Brand, advertising, and operational collateral for Boulder independent restaurant Food at the Riverside.
Most restaurants fail due to unclear positioning and weak local engagement. With an ownership stake in Food at the Riverside, we addressed both from the outset.
We developed a bold, locally resonant brand and ad campaign that cut through noise, clarified the restaurant’s identity, and built immediate recognition in a competitive market.
No. It was a disaster. Never again. Whole thing barely lasted a year.
Upside is the editor of the local paper framed the ad for his wall, and we got some really sweet hate mail from a woman in Hawaii who had goats. And we learned so, so much that we can share with our clients.
