Save the Straight People
This may not be our finest hour … … but it’s worth clicking. In fact, it was so worth clicking that we ended up with a cost-per-click of $0.11, making very good use of the CDC’s money to reach the LGBTQ+ audience. It was wildly effective. It was also banned from most major internet advertising […]
Out Boulder County Fundraising
https://vimeo.com/304282825/ff891d9e59?share=copy Fundraising events are the foundation of a grassroots organization. When we began working with Out Boulder County in 2016, they were a scrappy two-person outfit raising around $200k per year, almost entirely from community donations. Though the majority of their funding now comes from government, foundations, sponsorship, and large donors, those early events helped […]
Out Boulder County Identity
We begin with a rough idea of who we are and add facets until we become whole. The LGBTQ+ community is about more than a parade. While festivals and visibility are certainly a vibrant part of the LGBTQ experience, much of Out Boulder County’s work is focused on deeper, often quieter efforts. These are the […]
Town of Nederland
89% of destination brands fail Not this one—but it was close. Dragged kicking and screaming across the finish line, this visual identity embodies everything good in Nederland, Colorado. But the process in getting here wasn’t pretty. In the end, this brand is a testament to the resilience and spirit of Nederland. It showcases the town’s […]
All Nations
Community creation of a critical campaign Moving the All Nations Hotline to the All Nations Network was a multi-year, deeply nuanced effort. In 2020, Vu Gandin Le worked alongside Dr. Warrior and her team to launch the first crisis hotline run specifically for Native Americans, by Native Americans. Through the make/care process we designed the […]