For more than 15 years and over 37,000 hours, we partnered with Hyatt to design and operate a unified revenue ecosystem—connecting brand, advertising, events, training, and operational systems into a single, durable architecture, delivered across nine languages and six continents.
The work supported 90,000+ employees globally, drove an 11.38% NPS increase across 99 test properties, earned recognition as one of Forbes’ Best Places to Work, and received multiple national awards for the use of media and gamification in Fortune 500 organizations.
Design & Brand Architecture
We designed the structural and visual architecture that allowed Hyatt’s revenue organization to function as a single system across brands, regions, and ownership models. This work established clarity, continuity, and shared language without sacrificing local flexibility.
Unified internal brand and naming system
Train Hyatt ecosystem and progression logic
Role-based design frameworks connecting onboarding, advancement, and leadership
Governance defining what remained consistent and what could flex locally
Individual brand contributions across Hyatt’s portfolio
Campaigns & Promotion
We designed and executed internal campaigns that drove awareness, participation, and sustained adoption of Hyatt’s revenue and leadership systems. This work focused on changing behavior in the field, not just announcing new tools.
Internal rollout and adoption campaigns
Communication toolkits for properties, regions, and management companies
Purpose-built media designed to normalize new sales behaviors and language
Campaigns timed to system launches, operational shifts, and leadership priorities
Events & Production
We led creative strategy and execution for Hyatt’s highest-impact live moments, using events to set direction, reinforce priorities, and align leadership and sales at scale. These experiences were designed as system resets—supported by integrated production and promotion.
KickStart (formerly iLead): global sales and leadership convening for approximately 1,200 attendees, built around clear annual themes and priorities
End-to-end production including narrative development, stage design, media, and live show execution
Integrated promotion before and after the event to drive attendance, reinforce messaging, and extend impact beyond the room
Simulations
We designed immersive, role-specific simulations that allowed teams to practice, apply, and be evaluated on real sales, negotiation, and leadership scenarios without real-world risk. These environments translated systems into behavior and created clear advancement gates.
Upward Bound: three-day capstone simulation required for Director of Sales advancement, scored against BRIDGE and the negotiation system, judged by active General Managers
Reach: competitive, fast-paced sales simulation for mid-level sales professionals
Competitive, scored environments that emphasized decision-making under pressure
Simulations designed to mirror real-world stakes, incentives, and peer comparison
Systems :: Sales, Negotiation + Leadership
We designed the operating systems that defined how Hyatt sold, negotiated, and advanced leaders, embedding shared models for decision-making and performance across the revenue organization. These systems governed behavior in the field and anchored training, simulations, and events to a common logic.
BRIDGE selling system as the core revenue framework
Hyatt’s negotiation system, designed to standardize approach, language, and decision-making
Leadership models integrated directly into revenue progression and advancement criteria
Media-rich training experiences designed to move participants from introduction to application to mastery
External PR & Employer Brand
We led external-facing communications that aligned Hyatt’s internal culture, leadership systems, and equity commitments with how the company showed up in the market. This work translated operational reality into credible public recognition and a reputation that remains in place today.
External PR supporting Hyatt’s employer brand and leadership narrative
Messaging aligned to equity, culture, and internal systems of advancement
Recognition as one of Forbes’ Best Places to Work driven by internal-to-external consistency
Coordination between internal communications and external reputation efforts across ownership and corporate audiences
We know there is a lot to unpack here
If your organization is operating at scale and feeling the strain between systems, teams, and execution, we’d welcome the chance to talk through your challenges.
