GODOT.
Revenue, Leadership + Culture Aligned
We served as the architects behind Hyatt’s world-class professional development system — a fully integrated platform spanning sales, leadership, revenue management, and operations.
The scale of the work reflected Hyatt’s global complexity. Each element was designed not simply as a course, but as a self-contained product: complete with internal branding, targeted audiences, deployment strategies, and operational integration. What began as individual initiatives became a unified, scalable system used by more than 55,000 employees worldwide.
Leadership development tracks supported management pipelines. Revenue management modules provided consistent decision-making frameworks. Sales, negotiation, and service courses equipped teams with shared language across brands, properties, and markets.
The system’s impact was measurable — including an 11.38% lift in Net Promoter Scores across 99 test properties — and was recognized with six Brandon Hall awards across categories such as onboarding, simulation, leadership, and media design, as well as additional honors from CLO Magazine.
To learn more about our Identity & Media Design work with Hyatt click here.
Or more about our B2B and PR work here.
A single piece of the ecosystem
In this example, we’re looking at vLead, an asynchronous leadership module shown on the system map as one of the right-most blue rectangles. Each of these rectangles represents a piece of the ecosystem we designed and produced for Hyatt, ranging from multi-day competitive classroom simulations to 20-minute coach-in-a-box activities. In terms of scope, this vLead example was middle of the road.
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Here we see the vLead launch screen, introducing the leadership track and guiding users into the module sequence.
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Inside the module, we open with Topic 1: The Change Process. (Yes, his mouth flaps. The tone was intentionally light.)
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This is one example of how individual modules fit into the broader system — bespoke content, carefully designed for Hyatt’s audience, fully integrated into the professional development platform.
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In this example, the eLearning was supported by 32 short videos — each 2 to 3 minutes — where Hyatt’s thought leaders shared personal stories of how they discovered and developed their own leadership.
We love talking about this
The pandemic ultimately brought our long-running relationship with Hyatt to a natural close. It’s rare to say you truly finish something in this kind of work, but in many ways, we did. The systems we built continue to exist and evolve — one of the very first ADOSs we trained is now their Vice President of Sales and Marketing. We remain proud of the dozens of projects delivered across leadership, sales, and operations. Many of these designs continue to be adapted elsewhere, and several systems — including the BRIDGE sales platform — are now being licensed by other organizations.
