A lot of technology companies fall into the trap of leading with their technical qualifications – in everything from logo, to sales materials, to online posts. However, when selling to a business savvy consumer, often at the C-level of Fortune 500 firms, “geek-speak” isn’t going to get the job done.

Instead, we have a world where technology follows nature’s lead, providing an ecosystem where the herd protects it’s own.

This work won several awards, including an AIGA nod for branding and was voted DC’s hottest startup. Pictures are from our launch party at the Bellagio in Vegas during Defcon.