GODOT.
We listen with intent to build solutions with impact.
We view, process, and solve complex problems through the lens of design, communication, media, behavioral science, interactive, technology, message, strategy, and structure.
Sweeping creative decisions are often made in a silo without fully considering the direction and impact of those choices. Conversely, great ideas born of the consulting process too often die a quiet death from lack of execution.
Founded in 2006 as a traditional creative agency, Godot stays true to our roots with bleeding edge creative and production while embracing and trusting the rigor of the consulting process to be as certain as possible that what we are creating, designing, recommending, or building is, in fact, a viable direction.
We are productive listeners, hands-on thinkers, vigorous community builders, and meticulous doers wielding decades of experience across multiple industries, organizations, and cultures.
GODOT.
What is creative?
The things we think of as creative often times aren’t.
As a society, we associate the word “creative” with the visual. With music. Art. Pretty or cute. With wild hair and wilder ideas. We view “creative” as this mystical, uncontrollable substance that magically decides to infuse a team.
It isn’t any of that.
Creative is a process. A methodology. A structure of thinking. Creative is fitting pieces of an abstraction together to create something, whether that something is a logo, an experience, a product, or an organization.
The opposite of creative isn’t analytical, nor is it destructive. The opposite of creative is plodding, unquestioning. Insipid. Vacuous.
And there is great fun to be had blowing up bridges.
What is consulting?
Fundamentally, consultants give advice. It’s heavily researched, thoughtful, measured advice, but it’s still just advice.
Imagine flipping a coin and betting on the outcome. 50/50 odds. Without more information, you will always only break even. But if those odds move to 80/20, suddenly you are guaranteed success over time.
Good consulting aims to move those odds in your favor through research, process, and experience.
All the models and empathy interviews and user stories and guided research are simply tools that a consultancy uses to move the needle as consistently as possible in the right direction. They are a toolset and approach to good decision making.
When you add the “creative” part to the equation, you are left with a studied, informed, intentional approach to solving problems coupled with usable, meaningful, tangible assets, plans, and strategies to execute on those decisions.
Our design models offer a glimpse into how we work with our clients to generate bold, impactful ideas.
Consider the multitude of interactions you have with your customers, clients, team, stakeholders, and audience. This is where we aim to add value.
Our high-level creative process is based on responsive design with greater emphasis on cohorts, unusual ideational methodologies, and research around concept vs. idea.
The Richness and Reach model evaluates messaging based on depth and accessibility—rich, immersive content drives engagement, while high-reach messaging ensures scalability but may sacrifice depth.
The engagement ladder emphasizes the power of small, creative steps to gradually guide individuals from awareness to advocacy.
The parallel processing model captures the challenge of crafting messages for one group while risking alienating another. What resonates deeply with one audience might sometimes push another group away.
With all that, this is how we benefit you and your organization.
Ultimately, we are a service organization. We work for our clients, and our focus is always on delivering work that meets their needs and exceeds their expectations. The work needs to be good—strategic, creative, and impactful—because that’s what drives results. Everything we do, from leveraging experience to embracing creativity, is aimed at serving our clients in a way that builds trust, fosters collaboration, and delivers real value.
We hope to find an opportunity to work together.
Our experience brings clients confidence, reliability, and innovative thinking grounded in proven practices. It gives them the freedom to take bigger risks, make more noise, and innovate, bringing their organizations or missions into the spotlight.
Our award-winning work speaks to our commitment to quality, creativity, and innovation. We are a “safe hire,” with recognition from industry leaders including AIGA, CLO Magazine, and Brandon Hall. We build credibility for clients’ projects and empower them to do better work in more complex spaces.
Our diverse team brings a wide range of perspectives, skills, and experiences to every project. Clients value this lens because it leads to more inclusive, impactful outcomes that reflect the world we live in and empower them to connect authentically with their audiences.
By the nature of our work, our team has a wide and interesting network across different industries and communities. These relationships help clients access unique opportunities, build key partnerships, and amplify their impact.
We bring creative and aspirational energy and passion to every project, championing our clients’ goals as if they were our own. We want you to create work that others rally behind, and we never say no to a good idea.
We aren’t running on perfection, and we don’t expect clients to either. Our approach is honest, collaborative, and human, creating space for real ideas, meaningful growth, and solutions that truly reflect our clients’ values and goals.
We believe great work should pass the test of actual art, music, or design—standing out not just as functional but as truly exceptional. This commitment to artistry ensures clients’ stories are told with creativity and authenticity.
We work across different areas of an organization without needing to rebuild the relationship. Clients get consistent, cohesive solutions while saving time and fostering trust across projects.