Not this one—but it was close. Dragged kicking and screaming across the finish line, this visual identity embodies everything good in Nederland, Colorado. But the process in getting here wasn’t pretty.

In the end, this brand is a testament to the resilience and spirit of Nederland. It showcases the town’s charm, its quirky character, and the authenticity that sets it apart. But make no mistake, the road to this point was anything but smooth. It’s a story of perseverance, collaboration, and a deep love for a place that deserved to be celebrated in all its unpolished glory.

View the entire brand guidelines here.