Ten years ago, Godot was asked by Hyatt Hotels to secure their spot on Fortune Magazine’s Best Places to Work list—an honor that had previously eluded them. By focusing on Hyatt’s core values, we crafted an approach that showcased their decades-long commitment to putting people first with genuine care and purpose.

Hyatt has now maintained a place on that list for the past decade, continuously growing as a model employer, further solidifying their role as an industry leader in hospitality and employee satisfaction.

Approach: Using Hyatt’s people-focused brand as a foundation, we highlighted immediate and tangible actions the organization takes to improve life.

Strategy: Emphasized authentic employee stories to show how Hyatt’s commitment extends beyond the workplace, impacting personal growth and community well-being.

Outcome: Developed a cohesive narrative that reinforced Hyatt’s identity as an employer invested in its people. Ten years later, Hyatt is still going strong.